Morocco is known for its majestic deserts, buzzing souks, and sweeping mountain ranges. But beyond the well-trodden paths of Marrakech and the Atlas Mountains lies an often-overlooked treasure: the Rif Mountains in the north. As the country recovers from the 2023 Al Haouz earthquake and sets its sights on co-hosting the 2030 FIFA World Cup, now is the perfect time to discover this quieter side of Morocco before the crowds return.

A Journey Begins: Fez and Beyond

Start your adventure in Fez, one of Morocco’s oldest cities, famous for its 1,300-year-old medina, a UNESCO World Heritage Site, and now a host city for the Africa Cup of Nations 2025. With the planned High-Speed Rail expansion (2025–2027) linking Rabat to Fez, this historic city will soon be more accessible than ever.

Just north of Fez lies Moulay Idriss, a spiritual hilltop village that was once closed to non-Muslims. Surrounded by olive and almond groves, it’s the perfect detour for a slice of Moroccan tradition and tranquility.

Through Sacred Villages and Wild Forests

Next, wind your way through the mountain town of Ouezzane, a spiritual hub for Sufism, before heading to Talassemtane National Park. Here, hiking trails lead through cedar forests, craggy red peaks, and into natural swimming holes tucked in the hills—ideal for travelers seeking raw, natural beauty and outdoor adventure.

The Blue Pearl of Morocco: Chefchaouen

Further north, you’ll find Chefchaouen, nicknamed “The Blue Pearl” for its iconic cobalt-washed walls and tranquil vibe. Whether you’re exploring its maze-like alleys or enjoying mint tea on a rooftop overlooking the mountains, Chefchaouen is the postcard-perfect retreat every traveler dreams of.

Coastal Calm and Colonial Charm

Cap off your road trip by cruising along Morocco’s northern Mediterranean coast. Stop in El Jebha, a sleepy fishing village where time seems to stand still, and then head to Tetouan, where whitewashed Spanish colonial buildings line the streets, giving the city a unique architectural identity.