Portugal may already be a traveler’s paradise, but there’s a new star rising in the travel scene—the Alentejo Coast. Nestled between Lisbon and the Algarve, this under-the-radar region quietly welcomed its best tourism year on record in 2024, and it’s easy to see why.

With unspoiled beaches, winding coastal trails, UNESCO-listed cities, and a deep connection to both nature and tradition, the Alentejo is where Portugal’s wild heart meets authentic hospitality. Whether you’re a foodie, history buff, cyclist, or simply a beach lover in search of peace, the Alentejo Coast deserves a spot on your itinerary.

Why the Alentejo Coast Is on Everyone’s Radar

"Portugal's Alentejo coast is finally getting deserved attention," says travel expert Stacey Leasca, who’s spent two decades exploring Europe. Unlike the well-trodden streets of Lisbon or the bustling resorts of the Algarve, the Alentejo offers a raw, immersive experience in Portuguese culture and nature.

Zambujeira do Mar boasts one of the most beautiful beaches in the country, while inland Évora enchants with Roman ruins, Gothic cathedrals, and a pace of life that invites you to slow down and savor.

Adventure on Two Wheels

If you love to explore on your own terms, the Alentejo is a dream. Maria Elena Price of ExperiencePlus! Bicycle Tours praises the area’s cycling-friendly terrain, affordability, and quiet roads. Whether you’re pedaling through vineyard-lined valleys or hugging the cliffs of the Fisherman’s Trail, it’s an adventure that connects you to the land.

A Taste of Authentic Portugal

The Alentejo is also a culinary haven. At Craveiral, a boutique eco-stay nestled near the coast, over 70% of the restaurant’s ingredients come from its own farm. Picture fresh salads, wood-fired pizzas, and glasses of locally made wine under the stars.

Pair that with Portugal’s legendary hospitality and a relaxed atmosphere, and you’ve got the perfect mix of comfort and authenticity.

Festivals, Sun, and the Best Time to Visit

Summer brings vibrant energy to the coast with Festas dos Santos Populares, colorful street festivals honoring Portugal’s patron saints. These celebrations span the month of June, making it the perfect time to soak in the region’s cultural heartbeat.

For those seeking a quieter experience, autumn (September–November) offers mild weather, fewer crowds, and ideal conditions for hiking, biking, and beachside lounging.

The Verdict

The Alentejo Coast is Portugal without the filter—a region where tradition meets adventure, and where travel feels personal again. Whether you stay for a weekend or a month, it’s a place that leaves a lasting impression.

So in 2025, skip the usual hotspots and head to the Alentejo. You might just discover your favorite part of Portugal.