Saudi Arabian Airlines (SAUDIA) is showcasing a new three-level stand design with a range of innovative features and products at Arabian Travel Market, taking place at the Dubai World Trade Centre this week. Hosted by the SAUDIA Alfursan lounge hospitality team, the futuristic design utilises a state-of-the-art digital display which can be seen from both inside and outside. At the same time, the latest SAUDIA Economy and Business Class seats will be showcased. Visitors will also have the opportunity to experience the latest SAUDIA app and a range of SAUDIA global destinations. SAUDIA CEO, Captain Ibrahim Koshy, said, “Our stand will offer travel industry visitors a chance to experience the airline’s signature products. Excitingly, we will also reveal the all-new IFE System Beyond and SAUDIA Business, a new B2B travel solution for Corporate, Agency & MICE clients. We look forward to welcoming everyone to our stand at Arabian Travel Market this year.” In addition to outlining the airline’s latest products, SAUDIA will continue its efforts to promote the rich culture and tradition in the Kingdom of Saudi Arabia to achieve the aspirations of the Saudi tourism ecosystem, in line with Saudi Vision 2030.